Claudius Thelen

I conduct research on consumer behavior, among other things on the use of artificial intelligence. I have presented my results, for example, in a research colloquium of the Newcastle University Business School. In teaching, I am broadly positioned in terms of topics. I have also taught at the Chair of Monetary Economics. One focus is on digital teaching (Lexicon). For this, I have acquired third-party funding from the Foundation for Innovation in Higher Education (Learning Platform).

• Thelen, C., & Schüller, A.-T. (2025). Employee videos on Instagram for hospital recruitment: A theoretical approach [Competitive paper]. EMAC Spring Conference, Madrid, Spain. Proceedings paper.
• Thelen, C. (2024). Bundle discount framing revisited: Centrality, value, and the hedonic nature of bundled products [Competitive paper]. AMA Summer Academic Conference, Boston, MA, United States. Extended abstract in proceedings (pp. 214-216).