Dr. Claudius Thelen

I conduct research on consumer behavior and artificial intelligence: which tasks people hand over to systems, how they search and decide, and which biases emerge along the way. I have presented this work, among others, in a research colloquium at Newcastle University Business School. In teaching I am broadly positioned, with a focus on digital teaching (Lexicon); for this I secured third-party funding from the Foundation for Innovation in Higher Education Teaching and led the project (Learning Platform).

Thelen, C. (2026). (A)I Will Do It: Identity-Linked Meaning and Loss of Control Shape Task Delegation to Artificial Intelligence [Competitive paper, accepted]. 17th EMAC Fall Conference, Bremen, Germany.

Schüller, A.-T., & Thelen, C. (2026). Social Media Video Marketing for Employer Branding: What Drives Employer Attractiveness in Hospital Recruitment? [Poster, accepted]. 17th EMAC Fall Conference, Bremen, Germany.

Thelen, C., & Schüller, A.-T. (2025). Employee videos on Instagram for hospital recruitment – a theoretical approach [Competitive paper]. 54th EMAC Annual Conference, Madrid, Spain. Proceedings paper.

Thelen, C. (2024). Bundle discount framing revisited: centrality, value, and hedonic nature of bundled products [Competitive paper]. 2024 AMA Summer Academic Conference, Boston, MA, United States. Extended abstract in proceedings (pp. 214–216).